Professional Experience & Accomplishments
EXPERIENCE AND ACCOMPLISHMENTS
Proficient in Overall Product Strategy and Marketing Strategy Creation - Setting strategic goals, vision, and tactics for market creation, penetration and protection. Conducting in depth assessment of marketplace trends, opportunities and competitive landscape. Analyzing targets, customer demographics and psychographics for optimal implementation of appropriate technologies. Conducting primary customer research to uncover customer needs, value drivers and buying behaviors and translating findings into strong and differentiated product and brand identity, product positioning and compelling value propositions. Delivering high yielding return on development investment and marketing investment.
Extensive Product Management Experience - Expert in the conception, analysis, design, development, promotion, rollout, and complete life cycle management of distributed, enterprise-class systems driven by Internet, object and relational technologies. Disciplined in requirements engineering and management, including foundational internationalization and localization. Proficient in writing technical specifications and incorporating multiple forms of user testing to ensure product design accuracy. Skilled in leading cross-functional teams in a matrixed environment, serving as the primary conduit across all stakeholder and business units including Sales, Engineering, QA, Support, Marketing and Operations for successful go-to-market product launches. Well versed in promotion planning, pricing, licensing and delivery mechanisms, messaging and offer creation as well as generation of marketing collateral and key account sales proposals.
Core Competencies include - Product Management, Sales & Marketing Management, Project Management, Beta Programs, Cost Benefit Analysis, Revenue Forecasting, Primary and Secondary Market Research, Data Analysis and Interpretation, Writing Technical Specifications, Presentation Writing and Delivery, Building Strategic Alliances and Partnerships, Managing In-bound and Out-bound OEM Integrations, Technical Account Management and Support.
EMPLOYMENT
Software Product Management Solutions - Manchester, NH - June 2006 – Present - Principal
Providing Marketing, Product Management and Sales Consulting to commercial and custom software development companies.
Expert and comprehensive knowledge acquisition, initiative planning and product campaign execution to rapidly deliver measurable, revenue generating results. Specialization in Business Process Automation, Search, Portals, CRM and Regulatory Compliance.
Microsoft - Redmond, WA - April 2005 - March 2006 - Group Product Manager
Increased Search Results relevancy on the Microsoft Partner Portal by 92% by leading the definition and implementation of core technology upgrades and innovative search algorithms.
Developed and delivered Meta-data creation guidelines, training and support to the Editorial and Content Production teams.
Collaborated across the Microsoft Partner Business Unit to chart the course of the Microsoft Partner Portal and overall Online Partner Experience (OPEI).
Defined new features and services with a focus on Search & Retrieval technologies and Portal Customization/Personalization.
Worked closely with Development to determine product functionality, and supported Product Management to monitor/analyze customer/partner response to the products, refining product strategy to ensure the best possible user experience.
Iron Mountain - Boston, MA - January, 2004 - February 2005 - Product Manager
Product Line Manager for multiple technology-enabled service revenue streams for Iron Mountain, Inc. the leader in outsourced Records Management services, with over 80 Terabytes of data under management in the Iron Mountain Digital Archives.
Responsible for Market Requirements Definition (MRD), Business Requirements (BRD), Product Requirements Definition (PRD), Product Launch Plan, Road Map, and Outbound Marketing Programs.
Key member and primary contributor to requirements engineering for core search services including Attribute-driven Search, Retrieval and Personalization Solutions
Owner of the following Product Lines:
* Data Restoration and Electronic Discovery Support Services > Search-driven, technology-enabled service that helps organizations gather, restore, search, organize and deliver e-mail and other records for litigation discovery, internal investigations, and regulatory inquiries. Primary focus on Global 500 firms in the Financial Services, Insurance, Health Care and Pharmaceutical sectors.
* Bloomberg Message Archiving Services > Web-based service that consolidates an organization’s Bloomberg e-mail, instant messaging and chat content into a unified, highly scalable archive for fast and easy supervision, retention, access and management. Service captures selected incoming and outgoing messages for monitoring and supervision ensuring SEC, NASD, NYSE and CTFC electronic message recordkeeping compliance.
Global Solutions - Manchester, NH - September, 2002 - December 2003 - Product Management Consultant
Delivered Product Management, Technology Consulting and Marketing Research Services for high tech firms, with a focus on Search & Retrieval technologies for Enterprise CRM and Sales Force Automation solutions.
AltaVista - Andover, MA - May, 2001 - August 2002 - Senior Product Manager, Enterprise Search
Generated over $3 million dollars in quarterly revenue with a series of innovative, web based products and services.
Responsible for defining, building and launching the award-winning AltaVista search engine technology into the Enterprise application arena.
Owned/managed product road map, reconciling feature and enhancement requests with overall product line vision and strategy.
Interfaced directly with customer and prospect base to ensure product feature sets met and exceeded needs of key accounts including Monster.com, Amazon, Ariba, Barnes & Noble, Covisint, Sears, HotJobs, OneSource, Factiva and TicketMaster.
Kana Communications - Manchester, NH - September 2000 - May 2001 - Senior Product Manager, Kana eBusiness Platform
Served as Senior Manager and key decision-maker for Kana's largest product investment the Kana J2EE Platform for eCRM applications.
Responsibilities included market analysis leveraging primary and secondary research, ownership of the Workflow, Business Rules and Security Modules, contributing to development of Road Maps, Technical White Papers, Interactive Demos, Sales Tools and Marketing Collateral.
Zco Corporation - Nashua, NH - November, 1990 - September, 2000 - Product Marketing Manager
Increased revenue by 500% and employee base tenfold during a decade of service in Marketing & Sales for this privately held software firm that specialized in offshore development of commercial and custom applications using core Microsoft and Java technologies.
Great American Software - Nashua, NH - November, 1989 - September 1990 - Product Manager
Sole Product Manager for the One Write Plus and Money Matters software, shipping 10,000 SKUs to distribution channels (Ingram, Micro-D, Egghead, etc.) within first 30 days of launch.
AimTech Corporation - Nashua, NH - November, 1986 - October, 1988 - Marketing Specialist
Original contributing member, launching the IconAuthor product line under Windows 1.0 and helping to drive the company to acquisition by Asymetrix (owned by Microsoft Co-founder Paul Allen).
TECHNICAL DOMAIN EXPERIENCE
PLATFORMS: Windows, J2EE, UNIX Variants, Mac OS
TECHNOLOGIES: Business Process Automation, Search, Web 2.0, Document/Content Management, Portals, Sales Automation/CRM, Email Archiving, Regulatory Compliance, Corporate Governance
PATENTS: TaskServer: Business Process Automation Software
OTHER: Foundational Internationalization (I18N), Localization (L10N), Collateral Generation, Desktop Publishing - Quark Express (Mac)
EDUCATION
2004, Boston, MA - Practical Product Management - Coursework/Certification programs
- Requirements that Work - Generation of Market Requirements Document (MRD) based on primary and secondary research, and leveraging the concepts of personas, goals, requirements and use-cases.
- Effective Marketing Programs - Focus on outbound marketing roles, priorities and processes that characterize market-driven technology companies. Development of marketing plans, marketing campaigns and strategic go-to-market initiatives.
1985, University of New Hampshire, Durham, NH, - Marketing & Computer Science Programs
1981, Defense Mapping School, Fort Belvoir, VA, Veteran, US Army, Military Intelligence Cartographic Engineer
1980, Phillips Exeter Academy, Exeter, NH, College Prepatory High School
PROFESSIONAL ASSOCIATIONS
Boston Product Management Association
Silicon Valley Product Management Association
PATENTS
Patent holder and co-inventor of TaskServer, XML-based Business Process Automation software
CONTACT INFO
Email: raj@pdmz.net
Phone:
